PROGRAM
Conference
08.00 - 09.00 REGISTRATION
09.00 - 10.15 SESSION 1
growth strategies for the hotel industry in regional context
  • Opening speech
    Speaker: MIRCEA-TITUS DOBRE, MINISTRUL TURISMULUI

  • European & EE Hotel Values and Transactions
    Speaker: SOPHFIE PERRET, DIRECTOR, HVS LONDON OFFICE (UK)

  • HOTEL DEVELOPMENT & FINANCING
    Speaker: MARC FINNEY, DIRECTOR, HEAD OF HOTELS & RESORTS CONSULTING COLLIERS INTERNATIONAL UK PLC
Speakers
Moderator
  • Mircea-Titus Dobre
    Ministrul Turismului
  • SOPHIE PERRET
    Director
    HVS London Office (UK)
  • Marc Finney
    Director, Head of Hotels & Resorts Consulting Colliers International UK plc
  • Razvan Pirjol
    President
    Bucharest Tourism Board
10.15 - 10.45 COFFEE BREAK
10.45 - 12.00 SESSION 2
GROWTH OPPORTUNITIES IN THE Hotel INDUSTRY
  • Hotel Performance Update Europe, with a focus on Bucharest
    Speaker: THOMAS EMANUEL, DIRECTOR, BUSINESS DEVELOPMENT STR

  • Winning Guest Engagement Strategies To Increase Revenue
    Direct bookers are 9% more profitable: how can you shift higher-cost bookers to your more profitable, direct channels while at the same time creating stronger relationships with your guests? Most hoteliers aren't taking advantage of the data asset they already have - this session will highlight strategies to help you leverage your best asset, showcasing real-world, best practices of hotels who are implementing these to increase their direct business and drive revenue.
    Speaker: THOMAS LANDEN- DIRECTOR OF GLOBAL FIELD MARKETING REVINATE (HOLLAND)

  • OTA impact on the hotel industry
    Speaker: WOLFGANG PAGL- DIRECTOR OF MARKET MANAGEMENT EASTERN EUROPE EXPEDIA® LODGING PARTNER SERVICES
Speakers
Moderator
  • Thomas Emanuel
    Director, Business Development
    STR
  • THOMAS LANDEN
    Director of Global Field Marketing Revinate (HOLLAND)
  • WOLFGANG PAGL
    Director of Market Management Eastern Europe
    Expedia® Lodging Partner Services
  • DRAGOS ANASTASIU
    Owner
    Eurolines Romania
12.00 - 12.30 COFFEE BREAK
12.30 - 14.00 MEET THE BRANDS
MEET THE REPRESENTATIVES OF INTERNATIONAL HOTEL CHAINS. LATEST TRENDS AND OPPORTUNITIES FOR ROMANIAN MARKET
Speakers
Moderator
  • WOLFGANG GOLD
    Global Franchise Director
    easyHotel plc
  • TAKUIA AOYAMA
    Vice President Acquisitions & Development
    Hyatt International (Switzerland)
  • DARREN BLANCHARD
    Senior Director Business Development
    The Carlson Rezidor Hotel Group
  • PAUL ROSENBERG
    Director of Development, Europe
    Marriott Intl (Switzerland)
  • CALIN ILE
    President, Romanian Hotel Industry Federation
    FIHR
  • ADELA CRISTEA
    Development Director Central and Eastern Europe
    Hilton Worldwide (Austria)
  • EMELINE SÝKORA-WINTREBERT
    Development Manager
    AccorHotels South-Eastern Europe
  • Yalin Yaltirakli
    IHG Development Director,
    Eastern Europe and Turkey
14.00 – 15.00 LUNCH BREAK
15.00 –18.30 Debate sessions
Debate Panel

The debate session and presentations, where in addition to the speakers' presentations, there will be informal discussions in which all the guests can participate equally. Participants are invited to actively take part in all the themes that will be debated. The session is dedicated to a small number of participants, leaders and specialists in the hospitality industry

Room C: 15.00 – 17.00
TOURISM- DESTINATION MANAGEMENT FOR ROMANIA’S LOCATIONS WITH HIGH TOURISTIC POTENTIAL
Categories of participants: representatives of the National Authority for Tourism, representatives of important city halls, managers of relevant consulting companies, representatives of relevant airline companies and tourism agencies.

Debate topics:
• The public sectors’ strategies for short, medium and long term
• How can tourism agencies collaborate in order to achieve positive results?
• Industry leaders, incoming and destination tourism operators talk about the way in which the industry can work to create unique experiences for tourist.

Speakers
Moderator
  • ANDREI BLUMER
    President
    Association of Ecotourism in Romania (AER)
  • Andrei Stefan SABAU
    Urban planner
    URBASOFIA
  • Miruna DRAGHIA
    Urban planner, Assistant manager of EU projects
    URBASOFIA
  • Simona Metea
    Sales Manager Romania
    Blue Air
  • ANCA PAVEL-NEDEA
    CEO
    LIAN Serv SRL - Consulting & Management
  • Dacian Palladi
    City manager
    Oradea
  • Ovidiu Tudor
    PRESIDENT
    INCOMING ROMANIA ASSOCIATION
  • Alexandru Ujupan
    General Manager
    Carpathian Travel Center
Room B: 15.00 - 18.30
INVESTMENTS
Categories of participants: hotel owners, representatives of relevant consulting companies and of law firms, key development responsible of international hotel groups, general contractors and architects with experience in the hospitality industry, developers, bank representatives.
15.00 – 16.30 SESSION 1
Hotel Investments - Opportunities, Risks and Perspectives
  • The advantages of hotel developments planned well from the beginning
  • Hotel products that fit best the Romanian market? Future growth poles.
  • Management opportunities for hotel franchised agreements
  • What the investors are looking for - franchise or management?
  • Financing for hotels – Are the banks gaining trust in financing hotels?
Speakers
Moderator
  • FREDERIC LE FICHOUX
    Partner, Cushman & Wakefield Head
    Hotel Transactions, Continental Europe
  • Alexandru Sorin Ionescu
    Founder & CEO
    Fivestar Hospitality
  • FRANK REUL
    Area General Manager
    Accor Romania, Bulgaria, Macedonia
  • CHRISTINE SCHILLINGS
    General Manager
    Ana Hotels
  • MIRCEA DRAGHICI
    Managing Director
    EST Hospitality Consulting
  • BRIGITA ALEKSANDRAVICIUTE
    Development Director
    Apex Alliance Hotel Management
  • Carmen Badulescu
    Corporate Banking Area Manager Garanti Bank S.A.
17.00 – 18.30 SESSION 2
MEET THE OWNERS
  • What are the present and future challenges for the Romanian hotel owners?
  • The reasons to invest in a hotel business in Romania
  • What are the challenges for the the owners in the hotel development business and what are the solutions?
  • The impact for the owners of the new legislation regarding the hotel/restaurant taxation
  • Management contract or individual operation?
  • What to do for a successful hotel business?
Speakers
Moderator
  • BOGDAN DOGARIU
    Executive Group Director
    Dentotal – owner
    Mercure Hotel
  • RAMONA NEAMTU
    Owner
    Radisson Blu, Brasov
  • Flavius Balaj
    Owner
    Ibis Style Arad
  • Stefan Tint
    Owner
    Teleferic Grand Hotel
    Poiana Brasov
  • MIRCEA DRAGHICI
    Managing Director
    EST Hospitality Consulting
 
ROOM A: 15.00 – 18.30 
THE FUTURE OF HOSPITALITY
15.00 – 16.30  Session 1
BRINGING THE HOTELS TO THE NEW STANDARDS AND IMPLEMENTING ADVANCED TECHNOLOGIES
  • Trends in hospitality: what kind of hospitality experiences are the “millennials” tourists looking for?
  • New Internet technologies for the hotel
  • The importance of design in creating emotional experiences for the hotel guests
  • New trends in digital design for hotels and restaurants
Speakers
Moderator
  • ADRIAN CRAIOVEANU
    Marketing Director Daas International Group
  • Piotr Lipiec
    Senior Business Development Manager
    Hospitality TV Europe
  • GEYER EHRENBERG SZILVESZTER ZOLTAN
    SEE Energy Optimisation Coordinator
    GRUNDFOS Pompe Romania
  • Stefan Nedelcu
    Area Manager West Europe ASSA ABLOY Hospitality
  • LUCIAN MARINESCU
    Senior Associate Trend Hospitality
17.00 - 18.30  Session 2
FROM DATA TO CONTENT – MAXIMAZING CUSTOMER INSIGHT

The debate will focus on different perspectives of using data in order to improve customer experience, attract new clients, establish the right price and boost conversion rate in sales leads.

A. What actions do we take in order to boost online direct bookings?
• What are the criteria that hotels should consider when choosing a booking engine?
• How can we increase conversions from online distribution channels?

B. What kind of data and processes are used in order to establish the right price at the right time to the right customer?

C. Consumer insights and digital content in sales emails to boost conversion rate
• How can we automate personalised communication?
• What is lead nurturing?
• How can we boost leads conversion rate using email marketing tools?

D. How to use customer insight in order to transform hotels' digital experience.

Speakers
Moderator
  • ADINA PLOPEANU
    General Manager & OwneR
    Hotel PRIVO
  • ADRIAN ADAM
    Cluster Director of Sales & Marketing at Radisson Blu Hotel, Bucharest and for Park Inn by Radisso
  • Gerardo Casella
    Sales Manager
    ParityRate
  • Nacerine Rebia
    Head of Customer Success
    UpMail
  • Bogdan Stanciu
    Managing Director
    Bit Soft
  • Horia George Szabo
    Marketing manager Conacul Archia
  • Liviu Maxim
    Managing Partner RedRouteDigital
18.30 END of conference



19.00 - 22.00
TopHotel Awards

TopHotel Awards Gala ceremony is an event which will award the hotels, tourism agencies, restaurants and professionals that marked the evolution of the hospitality and tourism industry in Romania. vezi program

Top Hotel Awards Gala will take place on May 25th, 2017 starting at 19.00, at the JW Marriott Bucharest
Grand Hotel
, having the following schedule:

18.00 - 19.00 - Reception

19.15 - Welcoming and introduction

19.20 - Gala Awards &Dinner

20.30 - Live music

21.30 - Desert and Networking /Live show

Dress code: Black tie / Cocktail dress.

To participate in the awards ceremony TopHotel Awards please visit the Registration section.

The booking options offers flexible booking, with the possibility of reserving a place, two places or more places at the Gala.
You can also reserve a table for 8 people. The option to reserve a table of 8 seats has the advantage that it offers participants the opportunity to invite their closest partners and collaborators at the same table.

For reservations please contact us at office@evensys.ro

TopHotel offers a series of advantages for the partners as the event benefits of a large visibility online and offline. The partnership offers the opportunity to create relevant connections for your company.

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